Hellz™ presents the second installment of our Spring '09 collection, Renegades of Funk, a tribute collection to the Electro-Sound of the 80's in NYC. Paying homage to the string of electro 12" records by Soul Sonic Force & Afrika Bambaataa including our all time favorite, "Renegades of Funk," which truly stood on its own without trying to sound (or not sound) like Planet Rock or Looking For The Perfect Beat. It was a song that was a beat of its own, a beat that the Hellz female can nod to!

Adding color, to our often dark color schemes, the new palette took onto shape during a long day at work, when Renegades of Funk was on the tunes, inspiring a vibrant, cultural, funk style often synonymous to Bambaataa. Even with the infusion of brighter colors and femme silhouettes, Hellz' imaginary muse; the badass woman is very much present with her toughness all but heightened by the juxtaposition of soft and hard fabrications.

"Now renegades are people with their own philosophy, they change the course of history..." - Afrika Bambaataa, Renegades of Funk

View the full collection HERE.

Hellz teams up with one of fashion's leading blog sites, Nitro:licious and Seattle based Zebraclub for a unique shopping concept: an online pop up shop, aptly called Hellz-A-Poppin'. The shop will cater to the true Hellz fans and those who come to love Hellz' distinctive alternative style.

The Hellz-A-Poppin' pop shop was brought on by the demand of ya'll. With the coordination of various pop shops & sample sales with boutiques on both coast of the US, Hellz fans worldwide have expressed their interest for Hellz to bring our shops/sales to more locations. Now, what better way to reach the masses than by utilizing the world wide web?! This way, all of you have easy access to past and present seasons that are no longer available at a store nearest you and at SALE cost.

Click HERE to get your shop on!!!