We just got back into town from San Diego... it was a crazy crazy weekend, filled w/ lots of fun in the sun, awesome deals and good peoples. There was a long line out but I'm sure it was definitely worth the wait... right ladies?!!

It's always nice going back to my hometown that I love so much but this time was especially nice to see how much love SD has for Hellz... much love to all fly ladies (and they're boyfriends) who came out to the 5&aDime pop up shop.

Look out San Francisco... here we come!!!





Images courtesy of: 5&aDime

Last night we hosted a party along w/ 5&aDime and Victory Nightlife at San Diego's House of Blues. A lot of it was a huge blur but luckily there are plenty of pictures to refresh my memory...

More pics to come...

This weekend we finally kicked off our 3 city warehouse sale tour, starting off at our current home base, Los Angeles. Despite the blazin' 96˙ weather & the fact that the venue was in the cut, we had an awesome turnout. I was hyped to see the long line upon my arrival but bummed at the same time for everyone waiting out in the heat.

Thanks so much to everyone who came out to support Hellz, including the lovely ladies at Muckrackers and my favorite photographer & homie, Yone along with his wifey, Yoko (FYI, be on the lookout for future collab with Hellz x Yone)...

I hope all of you enjoy your goodies... Look out SD & SF... ya'll are next :)

After the sale the team and I headed over to Fairfax to check out Yone's solo photography exhibit, LA Confidential, thrown by our homies over at House of Cassette & Mighty Printing. The exhibit was AMAZING and I'm sure all the fella's left very pleased, lol.

We proudly present to you our collaboration tee with online magazine and Parisian boutique extraodinaire, Black Rainbow. The good folks at BKRW had requested us to be one of 10 selected brands to partake in their, what we call a, collabo-thon. It'll be a limited edition of 50 tees...Get it before its gone!

The Good Folks at
BKRW/Black Rainbow put together this crazy 3D VIDEO in front of their store at the Citadium in Paris.
Check the bigger video version
here.