Contemporary fashion brand Hellz is pleased to present their Fall 2009 Delivery 2 collection ‘Midnight Riders’, photographed by Brooke Nipar. By utilizing dark themes found in the iconic 80's flick ‘Mad Max’, ‘Midnight Riders’ aims to represent the ideology of the subversive in not only fact and fiction, but fashion as well.

Black, pewter gray and grenadine red are colors present throughout the collection to set the tone and to compliment the progressive and functional silhouettes by drawing attention to the details of each piece. New interesting pieces in this collection include; the ‘Krueger’, a unique play on a pullover jacket with a hidden hood underneath a high profile collar and the ‘Hammer’, a slouch-fit cotton canvas pant with contrasting grenadine red fabric pocket lining, welt back pockets and functional button details.

Clever silhouettes, unique details, and the use of simple colors emphasize form and function while creating a true display of female strength, sensuality and independence that is: ‘Midnight Riders.’

Contemporary fashion brand Hellz is pleased to present their Fall 2009 Delivery 2 collection ‘Midnight Riders’, photographed by Brooke Nipar. By utilizing dark themes found in the iconic 80's flick ‘Mad Max’, ‘Midnight Riders’ aims to represent the ideology of the subversive in not only fact and fiction, but fashion as well.

Black, pewter gray and grenadine red are colors present throughout the collection to set the tone and to compliment the progressive and functional silhouettes by drawing attention to the details of each piece. New interesting pieces in this collection include; the ‘Krueger’, a unique play on a pullover jacket with a hidden hood underneath a high profile collar and the ‘Hammer’, a slouch-fit cotton canvas pant with contrasting grenadine red fabric pocket lining, welt back pockets and functional button details.

Clever silhouettes, unique details, and the use of simple colors
emphasize form and function while creating a true display of female
strength, sensuality and independence that is: ‘Midnight Riders.’

Nylon Magazine featured the Hellz & Stussy collaboration in there May issue, be sure to pick one up before they're all gone!

Hellz™ presents the second installment of our Spring '09 collection, Renegades of Funk, a tribute collection to the Electro-Sound of the 80's in NYC. Paying homage to the string of electro 12" records by Soul Sonic Force & Afrika Bambaataa including our all time favorite, "Renegades of Funk," which truly stood on its own without trying to sound (or not sound) like Planet Rock or Looking For The Perfect Beat. It was a song that was a beat of its own, a beat that the Hellz female can nod to!

Adding color, to our often dark color schemes, the new palette took onto shape during a long day at work, when Renegades of Funk was on the tunes, inspiring a vibrant, cultural, funk style often synonymous to Bambaataa. Even with the infusion of brighter colors and femme silhouettes, Hellz' imaginary muse; the badass woman is very much present with her toughness all but heightened by the juxtaposition of soft and hard fabrications.

"Now renegades are people with their own philosophy, they change the course of history..." - Afrika Bambaataa, Renegades of Funk

View the full collection HERE.

Hellz teams up with one of fashion's leading blog sites, Nitro:licious and Seattle based Zebraclub for a unique shopping concept: an online pop up shop, aptly called Hellz-A-Poppin'. The shop will cater to the true Hellz fans and those who come to love Hellz' distinctive alternative style.

The Hellz-A-Poppin' pop shop was brought on by the demand of ya'll. With the coordination of various pop shops & sample sales with boutiques on both coast of the US, Hellz fans worldwide have expressed their interest for Hellz to bring our shops/sales to more locations. Now, what better way to reach the masses than by utilizing the world wide web?! This way, all of you have easy access to past and present seasons that are no longer available at a store nearest you and at SALE cost.

Click HERE to get your shop on!!!

Lovemade is excited to announce a special event entitled “Ladies First!!” which will be happening on March 10, 2009 at the Ecco Ultra Lounge in Hollywood, CA. The event is dedicated to celebrating the momentous collaborative venture between Hellz and legendary streetwear label, Stussy. As you know, we've recently aligned to create a capsule collection that was recently unveiled and as expected, it "created a sensation in the world of women’s streetwear".

MARK YOUR CALENDARS!
TUESDAY MARCH 10TH
♥ LOVEMADE ♥ PRESENTS..."LADIES FIRST"♥
celebrating a design collaboration brought to you by STUSSY x HELLZ BELLZ.

RSVP ONLY EVENT: HEART@LOVE-MADE.COM

MUSIC BY:

WENDY CITY | ANA CALDERON | VALIDA | LADY SHA

SPONSORED BY:
BARRACUDA | HELLZ | STUSSY | LOVEMADE | 80SPURPLE.COM

PHOTOS BY:
SHADOWSCENE.COM

MAGAZINE GIVEAWAYS BY NYLON!!